What
is A2P 10DLC?
A2P 10DLC stands for
Application-to-Person 10-Digit Long Code. It allows businesses to send SMS and
MMS messages from U.S.-based 10-digit phone numbers that are registered
specifically for A2P messaging traffic, using platforms such as 3CX.
A2P 10DLC is governed by mobile
network carriers and The Campaign Registry (TCR). These regulations and
standards are designed to reduce unwanted spam and fraudulent messages by
requiring businesses to register their identity, declare their messaging use
case, and demonstrate compliance with opt-in and opt-out requirements.
Who
needs to register for an A2P 10DLC profile?
If you are a business sending
application-to-person(A2P) messages (such as messages from 3CX) to phone
numbers within the United States, you will require
a complete A2P 10DLC profile. An A2P 10DLC profile is required regardless of
use-case.
How
long does the A2P 10DLC registration process take?
The process generally takes 1 week. To ensure
you have SMS working as quickly as possible be sure to follow our guidelines.
What
fees are involved with the A2P 10DLC process?
|
Category
|
Fee Description
|
Cost
|
|
Customer
Account Fees
|
Customer
Account Registration Fee
|
$0
|
|
SMS Brand
Fees
|
Low-Volume
Brand One-Time Registration (Under 2,000 msgs/day)
|
$4 per
submission
|
|
|
Standard
Brand One-Time Registration (Over 2,000 msgs/day)
|
$44 per
submission
|
|
SMS
Campaign Fees
|
SMS
Campaign One-Time Registration
|
$15 per
submission
|
|
|
SMS
Campaign Recurring Monthly Fee
|
$5 - $30
(Varies by use case)
|
|
Total Fees
|
One-Time
Fees (Brand + Campaign, varies by volume)
|
Min. $19
|
|
|
Monthly
Recurring Fee (Varies by use case)
|
$5 - $30
|
*Additional SMS usage fees will
apply. Please see One Console pricing sheet for additional
information
A2P
10DLC Registration Process :
To facilitate
the registration process, please follow these steps:
Step 1: Customer Account
Registration (1-3 days processing time)
- On your One Console navigate to
Customer Accounts -> Add
New Account (Or edit an existing
account via the ellipsis -> Edit
Account)
- Complete all fields that fall under "Business Profile
Information". Please note that profiles undergo manual review and inaccuracies will result in rejection.
- After all fields have been
completed, profile will be automatically submitted.
How do I ensure my Customer Profile receives approval?
- Ensure the business name, address
and EIN match exactly what is on the CP-575 Notice or 147c Letter. A 147c
letter is a replacement for a CP-575 Notice. The IRS can provide a 147c Letter in
as little as 1 business day if requested by fax.
- Ensure the “Contact for the
business profile” “Phone Number” is not hosted through Telin. Generally,
a cellphone number is used here.
- Ensure the website domain
resembles the legal business name
- Ensure the “Contact for the
business profile” “Email” domain resembles the website domain.
Step 2: SMS Brand Creation
*You can move onto this step when
the customer profile is in the "In-Review" or "Approved"
status*
- Navigate to SIP -> SMS
Brand -> Add
SMS Brand
- Select your Customer Account
- Determine the daily SMS volume
intended for this customer. A volume under 2000 outbound messages per day is
classified as low, while above 2000 outbound messages per day is standard.
- Submit the SMS Brand.
Step 3: A2P 10DLC Campaign
Registration (1-3 days processing time)
Navigate to SIP -> SMS
Campaigns -> Add
SMS Campaign
Select your registered SMS Brand
- Populate all fields in accordance with the campaign details.
Indicate the primary type of messaging the customer will undertake (e.g.,
marketing, customer updates, etc.) and provide representative examples of
standard message content.
- Describe your call-to-action and opt-in and opt-out procedures.
Specify whether it is through a website, a specific text message command (e.g.,
'subscribe' or 'STOP'), or an alternative method.
How do I ensure my call-to-action
& opt-in/opt-out procedure is compliant?
Anywhere consumer phone numbers
are collected should contain a valid Call-To-Action, opt-in/out process, and
links to your Privacy Policy and Terms & Conditions. Your call-to-action
and opt-in/opt-out procedures ensure that consumers receive messages only after
providing explicit consent. It also ensures consumers are clearly informed
about the purpose of the messages they will receive and are given
easy-to-follow instructions on how to opt-out at any time if they choose to
stop receiving messages.
*Full A2P 10DLC registration is
required, even if your use case is limited to receiving inbound messages from
consumers.
Compliant Call-To-Action/Message Flow :
- Call-To-Action invites consumer
to opt-in to receive messages from the sender (Ex. “Enter your number below to
opt-in")
- Discloses to the consumer in
conspicuous language:
- What type of messages the consumer
will receive (Ex. Order updates, support responses, and account alerts.)
- The phone number(s) the consumer
can expect messages from
- The identity of the message sender
(Ex. “Telin”)
- How the consumer opts-in (Ex. Reply
START to opt-in)
- Any associated fees (Ex. "Msg
& data rates may apply")
- Opt-out instructions (Ex.
“"Reply STOP to opt-out")
- Linked compliant Terms &
Conditions
- A compliant privacy policy if
consumer data is stored, or if consumer data is shared with 3rd
parties, or if marketing messages will be sent
Compliant opt-in/opt-out procedure:
- Messages cannot be sent unless the
consumer explicitly opted in, except when replying to a consumer-initiated
inquiry
- A sender responding to a
consumer-initiated message is considered implied opt-in though responses must
be strictly transactional and limited to addressing the consumer's specific
inquiry. For example, if a consumer asks about business hours, the sender may
provide that information but may not send marketing messages unless the
consumer has explicitly opted in to receiving that type of messaging.
- Anytime a consumer opts-in or
opts-out they should receive a confirmation message acknowledging the consumers
wish to opt-in or out-in.
- Telin preprograms specific SMS
opt-in/opt-out keywords on all accounts (“START”, “STOP”, & “HELP”) that
trigger templated responses instantly.
Valid opt-in methods include:
- Entering a telephone number
through a website
- Clicking a button on a mobile
webpage
- Sending a message from the
Consumer’s mobile device that contains a specific keyword (“START”)
- nitiating the text message
exchange in which the message sender replies to the consumer only with
responsive information
- Signing up at a point-of-sale
(POS) or other message sender on-site location
- Opting-in over the phone using
interactive voice response (IVR) technology.
Compliant Terms & Conditions
will include the following:
- Message purpose (Ex. "By
opting into SMS you agree to receive messages regarding promotions and
appointment reminders")
- Consent acknowledgment
- Opt-out instructions (Ex. Respond
"STOP" to opt-out at any time)
- Support contact
- Disclosure about message/data
rates (ex. "Standard msg and data rates may apply")
Terms and Conditions Example:
- Message and data rates may apply.
Your consent to receive SMS messages is not a condition of purchase.
- To opt out of SMS messages at any
time, reply STOP.
- For support, contact us at
[Customer Support Number/Email].
- Messages will be sent from [Your
10DLC number].
- By subscribing, you confirm you
are the owner or authorized user of the mobile device you registered.
- For more information on how we
collect and use your information, please refer to our Privacy Policy at [link].
A Compliant Privacy Policy will
include the following:
- Information collected (Phone
number)
- Purpose of collection (SMS
messaging only)
- Data sharing policy ("Your
data will not be shared with any 3rd parties")
- Opt-out process (Respond
"STOP" to any of our messages")
- Data Deletion (Contact
<EMAIL> if you would like your data removed)
Privacy Policy Example:
[Business Name] respects your
privacy. We collect your personal information, including your mobile phone
number, when you opt into our SMS program. We use this information solely to
send you [updates, alerts, promotions, or transactional notifications] as
described in our Terms and Conditions.
We do not sell, rent, or share
your mobile information with third parties for their marketing purposes. Your
data may be shared with service providers strictly for the purpose of
delivering messages on our behalf.
You can opt out at any time by
replying STOP to our messages. If you have questions about your data or want
your information deleted, contact us at [support email or phone].
Opt-in/out Confirmation &
process:
When a consumer opts-in or
opts-out of your messaging campaign, this request must be acknowledged. Opt-in
confirmation must be sent before the sender is permitted to send any other
messaging.
Opt-In Confirmation must include:
- Confirms the consumer has
successfully opted in.
- Explains the program purpose,
message frequency, opt-out instructions, and any fees (e.g., "Msg &
data rates may apply").
- Establishes compliance with CTIA,
TCPA, and carrier rules.
Opt-in Confirmation Example:
"You’re subscribed to
[Business Name] alerts. You’ll receive up to [X] messages per [week/month]. Msg
& data rates may apply. Reply STOP to opt-out, HELP for help. Terms &
Privacy: [URL]."
Opt-out Confirmation must include:
- Confirms the consumer has
successfully opted out
- Assures no further messages will
be sent
- Customer support contact info
(Optionally)
Opt-out Confirmation Example
"You have successfully unsubscribed from [Business Name]
SMS alerts. No further messages will be sent. For support, contact us at
[email/phone number]."
Telin Default SMS Keywords & Responses:
Telin programs the following SMS keywords and responses on all
accounts.
Opt-Out
Keywords: cancel, end, quit,
unsubscribe, stop, stopall
Response: You have successfully
been unsubscribed. You will not receive any more messages from this number.
Reply START to resubscribe.
Opt-In
Keywords: start, yes, unstop
Response: You have successfully
been re-subscribed to messages from this number. Reply HELP for help. Reply
STOP to unsubscribe. Msg&Data Rates May Apply.
Help
Keywords: help, info
Response: Reply STOP to
unsubscribe. Msg&Data Rates May Apply.
SMS Campaign Use Cases:
|
2FA
|
Any authentication or account
verification such as OTP
|
|
Account Notifications
|
Notifications about the status
of an account or related to being a part of an account
|
|
Customer Care
|
Support, account management, and
other avenues of customer interaction
|
|
Delivery Notifications
|
Information about the status of
a delivery
|
|
Fraud Alert Messaging
|
Messaging about potential
fraudulent activity such as spending alerts
|
|
Higher Education
|
Message campaigns from colleges,
universities, and other education institutions
|
|
Marketing
|
Promotional content such as
sales and limited time offers
|
|
Mixed
|
A campaign that covers multiple
use cases such as Customer Care and Delivery Notifications. Note - mixed campaigns are likely to have
lower throughput and a higher cost per message. NOTE: Low-Volume
Brands are eligible for the Low-Volume Mixed use case detailed below.
|
|
Polling and voting
|
For conducting polling and
voting, such as customer surveys. Not for political use.
|
|
Public Service Announcement
|
PSAs to raise audience awareness
about a given topic
|
|
Security Alert
|
Notification of a compromised
system (software or hardware related)
|
For additional information on SMS
compliance please review the CTIA
guidelines.